Head office:
The Schwarz Group (Schwarz Unternehmenstreuhand KG) follows a multi-format strategy and is strictly low-price orientated with the aim to underbid competitors’ prices. The Schwarz Group is organized as a non-profit making trust in order to ensure that the entrepreneurial leadership of the group remains in family hands. It can be described as a combination of some 400 to 500 private limited companies organized in two operational foundations.
Schwarz Group operates stores under the banners of Kaufland (large supermarkets and hypermarkets), Handelshof,
The stores commonly carry about 800 different items, mostly under Lidl's own brand. Lidl is expanding into
Although Schwarz Group is ahead of Aldi, sales of Aldi in Ge
Banner information:
Country Banner name Banner format # of stores Lidl Hard discount store 157 Lidl Hard discount store 265 Kaufland Hypermarket 10 Kaufland Hypermarket 14 Lidl Hard discount store 13 Lidl Hard discount store 15 Kaufland Hypermarket 75 Lidl Hard discount store 152 Lidl Hard discount store 50 Lidl Hard discount store 101 Lidl Hard discount store 1,300 Kaufland Hypermarket 900 Lidl Hard discount store 2,700 Lidl Hard discount store 180 Lidl Hard discount store 68 Lidl Hard discount store 81 Lidl Hard discount store 320 The Lidl Hard discount store 260 Lidl Hard discount store 52 Lidl Hard discount store 200 Kaufland Hypermarket Kaufland Hypermarket 32 Lidl Hard discount store 427 Lidl Hard discount store 110 Lidl Hard discount store 390 TOTAL: 6,860
Website: www.lidl.de

Lidl is notorious for its aggressive handling of its domestic suppliers, contractors and employees. The German discounter has now extended this policy of aggressive expansion to its...
Elsevier Food International Vol.7, No.1, February 2004 Pascal Kuipers
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