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Schwarz Group

Schwarz Group

Head office: Germany

The Schwarz Group (Schwarz Unternehmenstreuhand KG) follows a multi-format strategy and is strictly low-price orientated with the aim to underbid competitors’ prices. The Schwarz Group is organized as a non-profit making trust in order to ensure that the entrepreneurial leadership of the group remains in family hands. It can be described as a combination of some 400 to 500 private limited companies organized in two operational foundations.

Schwarz Group operates stores under the banners of Kaufland (large supermarkets and hypermarkets), Handelshof, Concord (supermarkets), Lidl (discount supermarkets) and Ruef (wholesale markets). There are about 6,800 Lidl deep-discount department stores and no-frills Lidl supermarkets throughout Europe (about 2,700 in Germany), making it one of the leading discount store operators in its home country and in Europe.

The stores commonly carry about 800 different items, mostly under Lidl's own brand. Lidl is expanding into Denmark, Hungary, Norway, and Slovenia. By emulating ALDI's low-cost operating methods, Lidl is challenging and even outpacing its number 1 rival in some markets, notably France. Billionaire Dieter Schwarz and family control Lidl.

Although Schwarz Group is ahead of Aldi, sales of Aldi in Germany in 2006 exceeded those of Lidl.

Banner information:

Country

Banner name

Banner format

# of stores

AustriA

Lidl

Hard discount store

157

Belgium

Lidl

Hard discount store

265

Bulgaria

Kaufland

Hypermarket

10

Croatia

Kaufland

Hypermarket

14

 

Lidl

Hard discount store

13

Cyprus

Lidl

Hard discount store

15

Czech Republic

Kaufland

Hypermarket

75

 

Lidl

Hard discount store

152

Denmark

Lidl

Hard discount store

50

Finland

Lidl

Hard discount store

101

France

Lidl

Hard discount store

1,300

Germany

Kaufland

Hypermarket

900

 

Lidl

Hard discount store

2,700

Greece

Lidl

Hard discount store

180

Hungary

Lidl

Hard discount store

68

Ireland

Lidl

Hard discount store

81

Italy

Lidl

Hard discount store

320

The Netherlands

Lidl

Hard discount store

260

Norway

Lidl

Hard discount store

52

Poland

Lidl

Hard discount store

200

 

Kaufland

Hypermarket

Romania

Kaufland

Hypermarket

32

Spain

Lidl

Hard discount store

427

Sweden

Lidl

Hard discount store

110

United Kingdom

Lidl

Hard discount store

390

TOTAL:

 

 

6,860

Website: www.lidl.de

 

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