Retail Section
Morrison's
Head office: UK
Wm Morrison Supermarkets: quality and variety before anything else. The Wm Morrison Supermarkets Group specializes in supermarket distribution, offering only quality products and increasing diversity. Food products, music and video, beauty and health, you can get anything there. And most sites have gas stations. Each store of Morrisons is designed individually creating buildings with style and character that are sympathetic to their locations and community.
It has eight departments/products in all: Market Street sells a whole range of fresh products: Fish Monger sells fish, directly from fishing ports. Oven Fresh offers a range of fresh ready-made dishes and Fresh Pizzas a wide variety of take-out pizzas. Salads and Sandwiches is a sort of self-service, for an off-the-cuff lunch. Then there is Family Butcher for meats, savory and sweet tarts from The Pie Shop and cakes, breads and Danish pastries from Family Bake. A quality offer increased even more, following the purchase of its colleague Safeway, owner of more than 360 supermarkets in Great-Britain. Morrisons employ over 120,000 people.
The company was established in 1999 and in 1967 it went public. In 2005 and 2006 the company was received Grocer Magazine Gold Award for its customer service.
Website: www.morrisons.co.uk
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May 2008
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