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Kroger

Kroger

Head office: USA

Kroger, which was founded in 1886, is the nation's number 1 pure grocery chain, but it still must watch out for falling prices; Wal-Mart has overtaken Kroger as the largest seller of groceries in the US. While Kroger has diversified through acquisitions, adding jewellery and general merchandise to its mix, food stores still account for about 85% of sales.

The company operates about 3,650 stores, including nearly 2,470 supermarkets, convenience stores and multi-department stores, under two dozen banners, in about 30 states. It also runs some 780 convenience stores under names such as Quik Stop and Kwik Shop. Kroger's Fred Meyer Stores subsidiary operates more than 120 supercentres, which offer groceries, general merchandise, and jewellery, in the western US.

Kroger employs over 300,000 people. The company’s revenue reached US $ 66.1 (EUR 50.2) billion in 2006.

Website: www.kroger.com

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