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Edeka

Edeka

Head office: Germany

Edeka Zentrale is Germany's leading food retailer and wholesaler with more than 13,800 outlets; largely independent retailers supplied by its own regional food wholesalers. Edeka is a cooperation of independent retailers in the food market and one of the biggest buyers of food products in Europe, based in Germany. The success factors of Edeka are, according to Edeka: large knowledge of the market and the customers, broad and deep assortment, regional product profiling, convincing price - quality ratio, flat organization, well organized human resource management, low costs and strongly motivated independent entrepreneurs. In contrast to companies such as Metro, Rewe and Tengelmann Edeka Group sees itself as a cooperatively run company.

The company's 2005 acquisition of wholesaler SPAR and discount chain Netto from France's ITM Enterprises put Edeka at the top of the German food chain (ahead of rivals REWE and METRO AG). Its stores operate under the E Aktiv Markt and E Center banners, among others. The German grocery giant also has drugstores, several food-processing and wine operations, a publishing house, and a banking subsidiary. In 2006 Edeka acquired the German retailer AVA, the operator of some 400 hypermarkets and other stores.

The revenue of EDEKA in 2006 reached EUR 37.2 billion.

Website: www.edeka.de

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