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Retail Section

Aldi

Head office: Germany

The global retailer Aldi is a hard discounter offering a limited assortment of groceries for the lowest prices. Aldi’s strategy is to build up volume slowly and steadily. This has proven to be very successful, as except for Poland, Aldi has never left a country that it has entered. Due to this strategy, Aldi has become one of the world’s biggest grocery chains. Since the split of Aldi in Aldi Nord and Aldi Süd in 1961, both companies are legally separated and work independently. Aldi Nord is the larger of the two discounters. Aldi is a privately owned closed organization and so does not publish its financial results. Aldi managers and directors do not grant interviews to the press.

To keep the business running ALDI places its stores in low rent areas, invests in efficient transporting and warehousing, keeps strict assortment policy (as few as possible similar products in favour of large-scaled assortment and lower costs), offers products on pallets and in large boxes, no superfluous luxury and fixed prices (prices only change when purchasing prices change), employs a tiny staff, and carries mostly private-label items. Germany (where ALDI has a 40% share of the grocery market) accounts for about two-thirds of sales. Brothers and co-founders Theo and Karl Albrecht own the company.

Banner information:

Website:  www.aldi.com

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