Head office:
The global retailer Aldi is a hard discounter offering a limited assortment of groceries for the lowest prices. Aldi’s strategy is to build up volume slowly and steadily. This has proven to be very successful, as except for
To keep the business running ALDI places its stores in low rent areas, invests in efficient transporting and warehousing, keeps strict assortment policy (as few as possible similar products in favour of large-scaled assortment and lower costs), offers products on pallets and in large boxes, no superfluous luxury and fixed prices (prices only change when purchasing prices change), employs a tiny staff, and carries mostly private-label items.
Banner information:
|
Country |
Banner name |
Banner format |
# of stores |
|
|
Hofer |
Hard discount |
400 |
|
|
Aldi Markt |
Hard discount |
427 |
|
|
Aldi |
Hard discount |
250 |
|
|
Aldi |
Hard discount |
720 |
|
|
Aldi (South) |
Hard discount |
TBD |
|
|
Aldi Markt (North) |
Hard discount |
TBD |
|
|
Aldi |
Hard discount |
40 |
|
|
Aldi Markt |
Hard discount |
12 |
|
The |
Aldi Markt |
Hard discount |
431 |
|
|
Aldi |
Hard discount |
5 |
|
|
Hofer |
Hard discount |
29 |
|
|
Aldi Markt |
Hard discount |
161 |
|
|
Aldi |
Hard discount |
29 |
|
|
Aldi |
Hard discount |
305 |
|
TOTAL: |
|
|
6,821 |
Website: www.aldi.com