







"81% of industry executives agree or strongly agree that over the next 5 years, consumers will change their attitudes towards health by increasing their intake of functional products, but continuing to indulge. This consumption behavior is part of a 'debits and credits' trend...“
‘Targeting the Healthy Consumer: Fast growth markets and future trends’ is a new management report published by Business Insights that analyses the response to the issue of food and drink and health in terms of consumer attitudes and disease epidemiology, government and regulatory action, and manufacturer and retailer strategies across Europe, the US and Japan. It benchmarks the "health" of each country and identifies the key new product development opportunities.
Understand how the key factors driving the uptake and healthy food and drinks will impact on your strategies and identify present and future major markets for healthy food and drinks with this new report.
[RBCG0152]
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Other Organic/Health reports
