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Organic/Health
Superfood & Drinks: Consumer Attitudes to Nutrient Rich Products
"Consumers are more conscious of the importance of a balanced and varied diet. 82% of European and 75% of US shoppers feel that "eating from a diverse range of foods" is "important" or "very important" in maintaining a healthy diet. For this reason, superfoods should not be promoted as a 'magic bullet' solution to consumers' dietary needs."
Consumers are trying new products on the basis of a "superfood" label. Accordingly, retailers are doing their utmost to meet demand, offering a year-round supply of items (especially fresh fruit) once only available in smaller health shops.This report assesses the long-term sustainability of the latest health buzzword that is gaining considerable attention in industry and consumer circles. This report examines the popularization of superfoods. It assesses attitudes towards nutrient rich products and explores the long-term sustainability of the latest health buzzword that is gaining much attention in industry and consumer circles.
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