







"Food and drinks companies have in the past responded with healthy convenience foods and drinks that are "less evil" versions of existing products, but are increasingly leveraging functional ingredients..."
Innovation in Healthy On-The-Go Food and Drinks: Trend convergence, fast growth and future NPD is a new management report published by Business Insights that examines how food and drinks companies are responding with innovative new products to fulfil consumer needs for both health and convenience, and identifies the future key trends in this area.
This new report will enhance your existing and new product development using strategies from leading healthy convenience innovators to exploit future growth opportunities in the healthy convenience market.
[RBCG0149]
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