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CPG Section

Mars

Head office: USA

Founded in 1911 and headquartered in McLean, VA, Mars, Incorporated is a world-wide food and confectionary giant. The company makes such worldwide favorites as M&M's, Snickers, and the Mars bar. Its other confections include 3 Musketeers, Dove, Milky Way, Skittles, Twix, and Starburst sweets; Combos and Kudos snacks; Uncle Ben's rice; and pet food under the names Pedigree, Sheba, and Whiskas. Mars also provides office beverage services and makes drink vending equipment. It recently announced the launch of American Heritage Chocolate, a line of historically-inspired chocolate.

The Mars family (including siblings and retired company CEO Forrest Mars Jr., chairman John Franklyn Mars, and VP Jacqueline Badger Mars) owns the highly secretive firm, making the family one of the richest in the US.

The company employs 40,000 people. Mars has 2007 revenue of USD 21 (EUR 15.8) billion.

Website: www.mars.com

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