Head office: The
Heineken N.V. (Heineken), which traces its roots to 1864, is a beer brewer that owns and manages a portfolio of beer brands. Its principal international brands are Heineken and Amstel. Heineken also owns and manages a portfolio of more than 170 brands that includes Cruzcampo, Tiger, Zywiec, Birra Moretti, Ochota, Murphy's and Star. Its local brands include lagers, specialty beers, light beers and alcohol-free beers. Heineken comprises six geographical segments: Western Europe, Central and Eastern Europe, The Americas, Africa and the
During the year ended December 31, 2006, a wholesaler in
Company’s revenue in 2006 amounted for EUR 11.8 billion.
Website: www.heinekeninternational.com

In recent years Heineken has developed from a cautiously managed company into an aggressive predatory player in the international beer market. The decease, in early 2002, of the ubiquitous Freddy Heineken who even after stepping back as chief executive controlled...
Elsevier Food International Vol.7, No.3, September 2004 Pascal Kuipers
Read more...