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General Mills

General Mills

Head office: USA

General Mills, Inc. (General Mills), incorporated in 1982, is a manufacturer and marketer of branded, packaged, consumer foods and operates in the consumer foods industry. The Company has three operating segments: U.S Retail; International, and Bakeries and Foodservice. The U.S. Retail segment reflects business with a variety of grocery stores, mass merchandisers, club stores, specialty stores, and drug, dollar and discount chains operating throughout the United States.

The Company's major product categories in this business segment are ready-to-eat cereals, meals, refrigerated and frozen dough products, baking products, snacks, yogurt and organic foods. The International segment includes a retail business in Canada, which largely mirrors General Mills' U.S. Retail product mix, as well as retail and foodservice businesses in Europe, Latin America and the Asia/Pacific region.

The Bakeries and Foodservice segment consists of products marketed throughout the United States and Canada to retail and wholesale bakeries, commercial and non-commercial foodservice distributors and operators, restaurants and convenience stores. During the fiscal year ended May 27, 2007 (fiscal 2007), the Company acquired the Uncle Tobys cereal business in Australia.

In fiscal year 2007 the company reached the revenue of US $ 14.4 billion (EUR 9.5) billion. 

Net Profit Margin    (ttm)         7.78%
 
Operating Margin   (ttm)         16.41%

Website: www.generalmills.com

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