Read our Country Profile on China... 
Top-ranking retailers
|
Company name |
Number of outlets |
Net sales 2007 in EUR (mln) |
|
|
2,412 |
3,805 |
|
Lianhua |
3,722 |
3,609 |
|
Auchan |
105 |
1,968 |
|
Carrefour |
387 |
1,807 |
|
Wal-Mart |
202 |
1,562 |
|
Shanghai Nonggongshang |
3,207 |
1,548 |
|
A. Best |
100 |
1,122 |
|
|
71 |
1,062 |
|
Hualian Supermarket |
1,378 |
976 |
|
Wu-Mart |
622 |
969 |
Additional reports on China:
Bakery and Cereals in China to 2010
Dairy food in China to 2010
Chilled Food in China to 2010
Household products in China to 2010
Meat, Fish and Poultry in China to 2010
Cat Care in China to 2011
Pet Health Care in China to 2011
Alcoholic Drinks in China
Beer in China
Hot Drinks in China to 2011
Beer, Cider and FABs in China to 2011
After an initial focus on the largest cities along China’s coast, both local and foreign retailers are geared at rapidly setting up shop in the manifold of other large cities in China. Expanding operations is a delicate process, as there are many pitfalls in this very promising emerging market. Very different consumer preferences, lacking logistic infrastructure, food safety issues, counterfeit and corruption are some of the problems to deal with. Despite this, China’s huge potential is something the large multinational retailers cannot ignore.
Elsevier Food International, Vol. 10, Number 4, November 2007
Pascal Kuipers
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