Because of its ease of store operation, shelf-ready packaging (SRP) is being widely adopted by a growing number of retail chains. Packaging is generally becoming more convenient but the focus still mainly is on cost-effectiveness and food safety rather than on consumer friendliness. Despite the willingness of some manufacturers to focus their design on the consumer, the industry has a long way to go to reach perfection. The universal design concept could serve as a guide to a wide range of design principles, which also apply to the three P’s of sustainability: people, profits, and planet.
Elsevier Food International, Vol. 11, Number 1, February2008
Vincent Hentzepeter
15-02-2008 (12:44)