Carrefour is first European mass merchandiser to sell computers

The Carrefour Group will become the first mass merchandiser in Europe to sell Dell notebook and desktop computers. Dell and Carrefour intend for consumers to be able to purchase Dell products in 365 Carrefour Group stores in France, Belgium and Spain beginning in January 2008.

"We're delighted to have reached this agreement with Carrefour, which enables consumers to have greater access to Dell products in an environment where they can experience the look and feel of our products before purchasing," said Mark Ormerod, Vice President and General Manager, Consumer business for Dell's Europe, Middle East and Africa operations.

Dell's relationship with Carrefour is the latest in a series of retail agreements aimed at reaching more consumers globally. Plans also call for additional stores in more countries later in the year.

(Source: the News & Observer)