Meijer launches online shopping site

Meijer Inc. has launched a website that incorporates the chain's first e-commerce initiative. The redesign is part of a comprehensive e-commerce effort that included the development and integration of a new order management system, a customer contact centre application, and a supplier-direct distribution network.

"The new site delivers an online shopping experience that will surprise and delight our customers, just in time for the holidays," said Tom Nakfoor, Meijer's Vice president of E-commerce. Site features include a persistent shopping cart that can be viewed at all times without leaving the page. Product previews and recently viewed products also remain in view without shoppers having to load a new page.

Meijer operates 181 supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky in the US.