Aldi grows domestic market position
German hard discounter Aldi has strengthened its domestic market position in 2006. According to research by GfK, Aldi’s sales in Germany increased last year by almost 6 per cent, from €25.8bn in 2005 to €27.4bn in 2006. Sales per store grew from €6.3mn to €6.5mn.
Aldi’s rival Lidl recorded lower growth figures. GfK says that Lidl’s 2006 sales was €12.1bn which is still €1.3bn more than one year earlier. Sales per store at Lidl increased from €4.1mn to €4.3mn.
Due to the performance of Aldi and Lidl, the total discount marketshare in Germany grew from 41 to 42 per cent. Between 2000 and 2006 the discount market share in Germany increased from 32 to 42 per cent.
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