Intermarché brands its own label

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Intermarché brands its own label
Intermarché is one of the last retailers in France to connect its retail brand name to its own label. The retailer - also known as 'Les Mousquetaires' (the musketeers) - changes 93 of its 191 private labels for the new house brand 'Sélection de Mousquetaires'.

Before year-end the first 1,000 products will be labelled with the new logo. In the end 4,500 products will be rebranded. Not all of Intermarché's own labels will be changed, however. Apta (detergents), Pâturages (dairy products) and Capitaine Cook (fish products) are among the own brands that will remain on Intermarché's shelves.
Published 18-10-2006 (16:30)

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