Shinsegae expands discount network in China
“E-Mart is enjoying a reputation as the only Asian discounter capable of winning over Western discount stores. We provide low-priced products in luxurious stores,” said Chung Min-ho, head of E-Mart’s wholly-owned subsidiary in Shanghai. The new store will increase the number of E-Mart outlets in Shanghai to five. Two other stores are in Tianjin, northeastern China. Carrefour already operates nine stores in Shanghai where other international players from the US, Taiwan and France are also active. E-Mart was the first South Korean discounter to enter the China in 1997. It plans to operate 50 stores in China by 2012.
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