Germany's Aldi has become the first grocer in the US to showcase guideline daily amounts (GDAs) on its private label products. Aldi's Fit & Active line with GDA packaging, with the average retail price for the 121-variety line being US$1.99, will be available in stores beginning January 1, 2009.

"Since 2004, Aldi's Fit & Active line has offered healthy alternatives for smart shoppers on-the-go," said Joan Kavanaugh, VP of Corporate Purchasing for the discount grocery chain's US branch. "Consumers' growing demand for healthier choices is a significant opportunity for us."

Fit Facts include four standard nutritional facts based on the USDA's recommended daily allowances of calories, fat, sodium and sugar. The Fit & Active line will also feature supplemental benefits, such as products that are good sources of vitamins and minerals, good sources of fiber, are caffeine free, have low cholesterol, and have no trans fats.