Stop & Shop and Giant Landover supermarkets in the USA are getting a new-look and new logos. The stores are being revitalised as part of a series of new initiatives designed to enhance the customer store experience.

Their owner Ahold also announced that the companies will be rolling out new prepared foods assortment, an expanded private label offering, updated store signage and décor, new shopping technology and customer websites.

“Today’s announcement is a further step in Ahold’s global strategy to create powerful local consumer brands,” said Ahold CEO John Rishton. “These new initiatives are an important part of the Value Improvement Program underway at Stop & Shop and Giant-Landover.”

Stop & Shop pioneered the superstore concept in New England, USA, opening the first store in 1982. The chain was acquired by Ahold, In 1996,

Giant operates 181 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia
It has already completed the multi-million dollar renovation of several of its superstores as part of its three-year Project Refresh investment plan to remodel or replace approximately 100 Giant stores.