Roundy's partners with BP

Roundy’s (US) has launched a pilot fuel discount programme at select outlets, called Fuelperks! The programme offers shoppers US$0.10 off per gallon of fuel at nearby BP stations for every US$50 they spend in qualified purchases at Pick 'n Save stores. To take advantage of the program, customers must sign up for a new Roundy's Rewards Card.

"Gas prices continue to take a bite out of everyone's budgets, and Fuelperks! is something we're trying in two of our markets to help our customer," said Robert Mariano, Roundy's chairman and CEO. "Depending on its success and the response of our customers…we may expand Fuelperks! to our other stores."

Roundy’s Supermarkets, Inc. owns and operates 152 stores in the upper Midwestern US under three banners: Pick ‘n Save, Copps and Rainbow in Minnesota. Stores range in size from the smallest at 25,000 sq ft to the largest at 130,000 sq ft.