The Great Atlantic & Pacific Tea Co., Inc. (A&P) has opened the first of its Price Impact Pathmark units. The new format will offer the broadest range of quality groceries, fresh produce, breads, seafood, meats, and other products at what it calls “extraordinary low prices.”

President and CEO Eric Claus said that the debut store would serve as "a template for a massive Pathmark refresh between now and the end of 2009."

Among the in-store value programs offered by the format are Family Packs, Yellow Tag Savings, and Deal Zones, all of which allow shoppers to maximize their spending while also getting high-quality products at reasonable prices. Each week the retailer plans over 5,000 "Yellow Tag" price reductions throughout the store, in addition to thousands of items on "Price Hold" which will retain the same price from week to week.

 “The price impact format is a destination price leader, where the customer basket is impressionably less expensive than conventional supermarkets,” explained Claus. Further, the renovated location now features an enhanced design, including a bright and open layout with an updated decor to improve the overall experience for shoppers.

Tengelmann–owned A&P operates 447 stores in the US under the A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Super Fresh, and Food Basics banners.