The Dutch supermarket chain, Albert Heijn has repositioned itself by listening to its customers. As a result it has introduced new store formats, new categories and new technologies to enhance shopping value. The strategy is helping to win back market share. President and CEO of Albert Heijn, Dick Boer, is also co-chairman of ECR Europe and will be presiding over this year's forum in Berlin which is entitled, Creating Sustainable Shopping Value.
Elsevier Food International, Vol. 11, Number 2, May 2008
Helen Armstrong20-05-2008 (11:40)