Wine departments are a typical profiling segment for many supermarkets. Ambiance is key. A shop fitter must create within the supermarket an authentic mood where the customer feels at ease, yet interested, perhaps intrigued, by the surroundings - a harmonious, interactive, cosy atmosphere.
Elsevier Food International, Vol. 11, Number 2, May 2008
Karen Willoughby22-09-2008 (14:30)