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Practical issues of layout, design and marketing
Wine departments are a typical profiling segment for many supermarkets. Ambiance is key. A shop fitter must create within the supermarket an authentic mood where the customer feels at ease, yet interested, perhaps intrigued, by the surroundings - a harmonious, interactive, cosy atmosphere.
Elsevier Food International, Vol. 11, Number 2, May 2008
Karen Willoughby
22-09-2008 (14:30)
Mobile phones: The new electronic wallet
Self-scanning products on the shelves and paying for them at the checkout are being made possible by a new generation of feature-rich mobile phones and advanced telecommunications networks. But is the consumer ready for them?
Elsevier Food International, Vol. 11, Number 2, May 2008
Len Lewis
17-09-2008 (09:11)
Practical issues of layout, design and marketing
The supermarket’s need to change its approach toward marketing fresh foods has never been greater. As fresh prepared food departments become more important in terms of their shopper drawing power, many retailers locate them more prominently. In Europe, many deli departments are located adjacent to the store’s entrance, creating an immediate ‘fresh’ ambiance. The challenge retailers face is to match the store’s definition of fresh foods to the needs of its customers.
Elsevier Food International, Vol. 11, Number 1, February 2008
Karen Willoughby
15-02-2008 (11:01)
Retail Security: From Loss Prevention to Intelligence and Integration
Retailers are re-defining the role that security technology plays within their stores. John Smith, Vice President of Retail Sales for ADT Europe, Middle East and Africa, explains how competition is driving greater focus on business intelligence as a differentiation tool allowing retailers to get closer to their customers. [Advertorial]
06-12-2007 (10:23)

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