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Hershey goes back to basics

Hershey goes back to basics
Restructuring, raw material costs and a poor product mix all contributed to a disastrous performance by Hershey in 2007.But the company says it has learned from its mistakes and is preparing a new assault on America’s increasingly refined tastebuds.
Elsevier Food International, Vol.11, Number 1, February 2008 Chris JOnes
19-09-2008 (12:09)
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Performance with purpose

Performance with purpose
Firmly focused on convincing consumers that fizzy drinks and potato snacks can be both healthy and tasty, US-based PepsiCo is confident that its strategy will continue to pay off.
Elsevier Food International, Vol. 11, Number 1, February2008
 Chris Jones


15-04-2008 (13:50)
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Danone: Time for health check

Danone: Time for health check
July 2007 was a busy month for French food group Danone. On 3 July it announced the sale of its LU biscuit business to US-based Kraft Foods for €5.3 billion and a week later Danone unveiled its plan to acquire the Dutch nutrition group Numico for the not insignificant sum of €12.3 billion.
Elsevier Food International Vol.10, No.4, November 2007 Chris Jones

03-02-2008 (14:27)
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Barilla’s Mission

Barilla’s Mission
Guido Barilla, chairman of the Barilla Holding, took the moral high ground in his speech during the ECR Europe Forum & Marketplace early May in Milan. He called on the community of the international food industry to become truly sustainable by prioritising people over profit. But how credible is this moral appeal from Barilla Holding?
Elsevier Food International, Vol. 10, Number 3, September 2007 Pascal Kuipers

11-12-2007 (12:26)
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