Juice goes down a treat
Results from a selection of European countries show that more drinkers enjoy their juice in ambient form than they do in chilled form.
Elsevier Food International, Vol. 4, Number 4, November 2001
Sweden, the UK and Finland are the top three juice lovers, enjoying juice in both formats, while the four Eastern European countries at the bottom of the survey consume juice and nectars only in ambient form. Meanwhile, fruit-laden countries such as Greece, Spain and Turkey also drink more of their juice in ambient form.
What is clear is that those who drink most juice also drink most chilled juice. But for all the countries surveyed, the longevity and lower cost of ambient products makes it the preferred choice.
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