New seafood atomiser for ice tables

Miatech’s new AT-36 atomiser is sure to bring smiles to retailers’ faces. It’s for misting seafood ice table displays within retail outlets, and replaces the earlier version, the AT-24 Atomiser.

The new unit will cover longer displays for the same price, and Miatech says over 1,000 seafood systems have already been placed in Europe alone.

Danny Drogitis, a Miatech Field Manager shared, “Retailers often install atomisers for more theatre within the store, but I think the best reasons are for improved appearance and quality of the display. In addition to maintaining a fresher look, there is an obvious odour reduction in the department. Also seafood is sold by weight and it typically retains at least 2% more of its sales weight”.

Miatech’s dealer in Italy claims some of its retailers have increased sales of 15% to 30% after an installation. The AT-36 is now available through Miatech dealers.

Visit Miatech at EuroShop (Hall 17, Stand C69) or via www.miatech-advantage.com