Easy Gourmet range is Cryovac winner

 The winner of the 2007 Best of Packforum Award was the Simple StepsTM pack, adopted by leading Swiss meat processor Bell earlier this year to launch its “Easy Gourmet” range of tender marinated steaks and brochettes for cooking in the microwave (currently available at Coop, the leading Swiss retailer).

Voters of the award, which took place during the recent Retail Press Day organized by Sealed Air Cryovac at its Packforum® European customer care centre, were impressed with the attractive presentation and remarkable consumer convenience the pack offers. Simple StepsTM is a vacuum skin pack (VSP) which offers taste and texture preservation, tenderness enhancement, superior convenience, reliable shelf life, high product visibility and a striking second skin effect for outstanding appeal in the retail case.

 “This year the hot topic at the event was sustainability”, said Luca Cerani, Vice President Sales and Marketing, Cryovac Food Solutions. “At Sealed Air we have been involved in sustainability for many years, to ensure our packaging remains at the forefront of innovation as well as best responding to consumer and retailer needs worldwide. We strongly focus on reducing, reusing and renewing our packaging materials, or redesigning our packaging to ensure optimized environmental impact”.
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