Passion for Growth: Spotting a new product winner

ECR
Passion for Growth: Spotting a new product winner

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IRI has determined that 8 out of 10 new product launches fail. Those that succeed, the cream of the crop, are often clear winners from the outset.

Manufacturers and retailers can use proprietary techniques developed by IRI to spot winners from losers early on.

IRI also advises on key tactical improvements that correct the course of underperformers to deliver breakthrough results.

As presented by IRI recently at ECR Europe in Milan, the ability for manufacturers and retailers to grow with new products is complicated by challenges which require collaboration to overcome. Click here to learn more.

Or visit our website at http://www.infores.com.

Published 22-05-2007 (15:56) by Karen Willoughby

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