Since PepsiCo’s Gatorade was introduced in 1967, the iconic brand, focused on an athletic market, amassed an unmatched user base and generating more than US$5 billion in US retail sales. PepsiCo has announced plans to expand the Gatorade trademark with the introduction of two new products.

The products are a low-calorie electrolyte beverage called G2 and Propel Invigorating Water. G2 will be the company's largest new product launch since Propel Fit Water, introduced nationally in 2002. Propel Invigorating Water “provides a boost for active people throughout the day” according to PepsiCo. The new vitamin-enhanced water is also mildly caffeinated.

The company is planning to maximize the reach of G2 and the Propel lines by leveraging PepsiCo's bottlers and providing distribution rights to the new family of Gatorade products in select channels. PepsiCo is also restaging Aquafina Alive and SoBe Life Water.