Procter & Gamble's female anti-perspirant/deodorant, Secret, has partnered with music and movie star Jennifer Lopez to kick-off the "Secret's Show Us Your Moves" contest to launch Secret's new campaign: Because You're Hot.

"The campaign, created by Leo Burnett Chicago, celebrates the different definitions of what makes a woman uniquely 'hot' such as confidence, femininity and strength," P&G stated in a recent release. "The campaign plays with the literal and figurative definition of "hot", connecting directly to the efficacy of Secret products, while reinforcing the idea that female confidence is hot."

The "Because You're Hot" campaign and "Secret's Show Us Your Moves" is hoping to evolve the Secret brand as hip, modern and feminine. The new look and feel of the campaign will come to life through the brand's new advertising, Web site, public relations and promotional activities including the casting calls kicked off by Lopez.

The nationwide search is looking for a female dancer to appear in an upcoming music video with her. The casting call begins this week in New York, then will travel to Dallas, Atlanta , Miami, Chicago and Las Vegas through the end of September.