Heineken increases market share in Czechia

Heineken increases market share in Czechia

Heineken N.V. has acquired the Krušovice Brewery in the Czech Republic from Radeberger Gruppe KG. As a result of this transaction, the market share of Heineken in the Czech Republic will increase to 8%, improving Heineken’s position in the market to number three.

In 2006, Czech per capita consumption was 159 litres per year, the highest in the world. The proposed acquisition will be submitted to the relevant competition authorities and is expected to be completed by 1 September 2007. Under the terms of the transaction, the acquisition price is not disclosed.

Nico Nusmeier, Regional President Central and Eastern Europe of Heineken N.V., commented: “This acquisition strengthens our base and provides a strong opportunity to accelerate top-line growth in the Czech market. In addition, we plan to further extend the excellent export position of the Krušovice brand by leveraging the reputation of Czech beers, particularly in Central and Eastern Europe. The brewery’s proximity to the city of Prague represents potential to further grow the Heineken brand.”

Heineken currently owns Starobrno Brewery in the Czech Republic, with production facilities in Brno and Znojmo in the South Moravia region.

Published 06-07-2007 (08:02) by Karen Willoughby

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