After an initial focus on the largest cities along China’s coast, both local and foreign retailers are geared at rapidly setting up shop in the manifold of other large cities in China. Expanding operations is a delicate process, as there are many pitfalls in this very promising emerging market. Very different consumer preferences, lacking logistic infrastructure, food safety issues, counterfeit and corruption are some of the problems to deal with. Despite this, China’s huge potential is something the large multinational retailers cannot ignore.
Elsevier Food International, Vol. 10, Number 4, November 2007 Pascal Kuipers07-02-2008 (11:28)