Brand Vision articles
“Makers of big brands must have a long-term view of consumers and consumption in their respective categories. Hence they tend to self-regulate and build sustainable businesses. That’s one of my key points that I will stress during my tenure as president of AIM,” says Andrew Morgan, president Europe of the global drinks company Diageo.
Elsevier Food International, Vol. 9, Number 4, November 2006Pascal Kuipers
01-02-2007 (13:18)
Royal Numico’s chief executive Jan Bennink (49) never chooses the line of least resistance. When he decided in early 2002 to give up his job at Danone to become Numico’s executive chairman, he knew that he was switching from comfort to trouble. Numico was a former blue chip company that had quickly lost its colour.
Elsevier Food International, Vol.8, No.3, September 2005 Pascal Kuipers
07-09-2005 (23:31)
Elsevier Food International, Vol.8, No.3, September 2005 Pascal Kuipers
07-09-2005 (23:31)
Anthony Ruys, executive chairman of Heineken, has to steer the brewer through difficult times. Tough market conditions and the need for a delicate balancing act between different stakeholders – not in the least the Heineken family who own the majority of shares – do not make his job an easy task.
Elsevier Food International, Vol.8, No.2, May 2005
Pascal Kuipers
07-05-2005 (23:53)
Elsevier Food International, Vol.8, No.2, May 2005
Pascal Kuipers
07-05-2005 (23:53)
The secret of Kraft's success is a constant focus on cost cutting and increasing revenues via new product development and business expansion, either through organic growth or acquisitions. This includes markets where the world's second largest food supplier already is represented, or by entering virgin territory.
Elsevier Food International, Vol. 7, Number 4, November 2003
Pascal Kuipers
21-11-2003 (16:40)
Elsevier Food International, Vol. 7, Number 4, November 2003
Pascal Kuipers
21-11-2003 (16:40)
More Brand Vision articles
- 24-09-2003 Injecting new life into a behemoth
- 28-05-2003 Henkel Sticks to Organic Growth
- 01-02-2001 Driving Change
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