GET YOUR 5 A DAY ANOTHER WAY
Get your 5 A DAY another way
Jim Prevor
2007 November
Growing demand for year-round fresh produce has seen the volume of fresh fruit and vegetables flown into Britain more than double in 15 years. It is now common to see produce from Africa, Latin America, Australia and New Zealand on supermarket shelves. However, the UK’s Soil Association has now imposed a penalty on all air-freighted organic food.Food air-freighted to Britain from developing countries will only bear an organic label in future if it can be shown that it was produced to fair trade standards as well as high environmental standards, according to the Soil Association. The move by Britain’s leading organic inspectors follows concern about the climate change impact of food flown long distances and fears that some developing countries are in danger of losing markets due to new “green” protectionism.
“It’s right to continue to allow some organic air freight. Most people say that they only support air freight if it delivers real environmental and social benefits. This linking of organic and fair trade standards does that,” said Peter Melchett, the Soil Association’s policy director. No date has been given for the change but it is not expected to be in place for at least a year.
The shift will only affect the trade of £46m of food, but it is considered significant because air-freighted fresh produce and organic food are two of the fastest-growing sectors of the giant global food economy. Other international certification organisations are expected to follow the lead of the Soil Association.
The move follows consultation with nearly 200 organisations, including the World Trade Organisation, governments and UN bodies. New Zealand, Kenya and the UK’s Department for International Development argued strongly against a ban. Supermarkets recognised the public disquiet and argued for a labelling system, and UN bodies urged extreme caution to protect vulnerable economies.
The prime minister of Tanzania, Edward Lowassa, pleaded with the association not to change its policy immediately because this would undermine opportunities for many developing countries to export high-value products to the UK. A study by the Danish Institute of International Studies, found that the world’s poorest countries account for 79% of the organic foods exported by plane to the UK. The biggest exporters are Egypt, Kenya, Ghana, Zambia and Morocco.
This means that Africa will be poorer than would have been otherwise the case and thus less likely to be able to deal effectively with global warming, which will not be halted by this action. The proposal was actually to prevent any air-freighted product from bearing an organic label. So the requirement for a Fairtrade-like certification is actually a concession. Yet the African farmers, though glad they are not facing a total ban, see the restrictions as protectionist.
Many people believe that the world would be a better place if synthetic fertilizers are not used or if their use is minimized. The truth, unarguably, is that produce grown organically is not altered by whether it is transported in a plane, a boat, a train, a truck, behind a team of horses or on the top of a person’s head. So this issue simply doesn’t belong in a definition of organic.
This is an attempt to shove down the throat of consumers a particular economic and moral philosophy. In so doing, they will do untold harm to the Africans but also untold harm to the future of organics.
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Jim Prevor is widely recognized as a leader in understanding and assessing the state of the food industry. The founder and editor-in-chief of both Produce Business and Deli Business magazines as well as the Perishable Pundit website.



