THE HIGH COST OF CHEAP FOOD

THE HIGH COST OF CHEAP FOOD

The high cost of cheap food
John Ikerd

2007 October
At a recent organic farming conference in Winnipeg, Canada, a woman in the audience stood up and said: “Organic foods are not going to become popular with mainstream consumers until they became quick, convenient, and cheap.”  My immediate response was that true organic foods were not going to be quick, convenient, or cheap - at least not for some time to come.  Fortunately, more and more people are finding organic foods to be worth the time, effort, and money. 

The comment, however, has caused me to think further about the nature of our food system and about what we have done to try to make foods quick, convenient, and cheap for consumers.

The production technologies that supported specialization, mechanization, and ultimately, large-scale, contract production, were all developed to make agriculture more efficient – to make food cheaper for consumers.  With increasing corporate control of agriculture we may be approaching an end of agriculture as we know it.  The globalization of agriculture, through “free-trade” agreements, means that food in the future will be grown wherever in the world it can be produced at the lowest economic cost. 

The price of convenience
The costs of making food quick and convenient probably are no less that the cost of making food cheap.  Nearly 80% of consumer food costs pay for marketing services – processing, packaging, transportation, storage, advertising, etc.  All of these costs are associated with making our food convenient – getting it into the most convenient form and package, getting it to the most convenient location, at the most convenient time, and convincing us to buy it.  So, we pay far more for the convenience of our food than we pay for the food itself.  In fact, we pay more to those who “package and advertise” our food than we pay to the farmers who produce it.  So, by far, the greatest part of the total cost of food is the cost of convenience.

Thankfully, we still have alternatives – at least for many of the things we eat.  We can buy from local farmers who are committed to producing foods by ecologically sound and socially responsible means – i.e. sustainable agriculture.  We can buy those few items in the supermarkets that are supplied by local sustainable growers.

The food we buy from these local people may not be as quick, convenient, or cheap as the food we could buy at a local fast food joint or supermarket;  but, it may well be more than worth the time, effort, and money that we have to spend to get it.  A friend of mine is fond of saying, “eating is a moral act.”  It is.  When all of the costs are counted, we simply cannot afford the high costs of cheap food.

(Comments will be reviewed before being posted.)

John E. Ikerd, was educated at the University of Missouri with BS, MS, and PhD degrees in Agricultural Economics. He has worked with Wilson Foods, and taught at North Carolina State University. He retired and received appointment as Professor Emeritus of Agricultural Economics in February 2000.
His commentary in this blog will be included the book, "Small Farms are Real Farms," forthcoming from Acres USA, Inc. http://www.acresusa.com/books/books.asp  in November 2008.

Published 01-10-2007 (12:38) by Karen Willoughby

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