Advertise
Your contact person:
Advertising Sales
Ms. Lynn Radford
T:
E: lynn.radford@reedbusiness.nl
Elsevier Food International: an influential - and attentive - readership
- The only food business journal with truly global circulation, reaching to global and regional headquarters of supermarket/hypermarket organisations in Europe and around the world
- High-quality and independent editorial approach
Circulation 7,500 copies worldwide, at decision-making level(audited by HOI Institute for Media Auditing in the Netherlands).
Elsevier Food International readership Facts:
- 98% spend longer than 15 minutes reading each copy
- Average reading time is 37 minutes per copy
- 85% refer to copies again in the future
- 84% of readers value the objective editorial approach
- 77% use information from the magazine to help them making strategic decisions
Source: Publishers own data, including Elsevier Food International Reader's Survey 2005
Print versus online-advertising
The growth of the Internet has altered the role of trade magazines. News is readily accessible online, meaning that the emphasis of a good trade magazine is now more and more on strategic developments and analysis.
E-newsletter (to subscribe click here)
Online sponsorship Readership: Subscribers from the EFI readership base. The e-newsletter is sent weekly, free of charge on an opt-in basis. Circulation: approx. 9,500
Combining on- and offline advertising will create maximum exposure towards your target group.
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